Publicity, PR, News and promoting yourself Some people just don’t understand communications. They think they can throw a piece of information at the news media, bloggers or even their followers and then expect massive benefits through republishing and distribution. They want to make the public aware of what they are doing, a product they created, Read more about Publicity, PR, News and promoting yourself[…]
Biggest mistake companies make when writing press releases By Ray Hanania A press release isn’t a sell sheet. It isn’t an advertising pitch. And, it’s not an internal memo patting yourself on the back. A press release has a very specific purpose, to come as close to reflecting how a professional journalist working for a Read more about Biggest mistake companies make when writing press releases[…]
Newsletters are not Press Releases By Ray Hanania I get a lot of newsletters with a lot of great information. It’s usually not Earth-shattering news, but it is interesting. When it is Earth shattering, I of course find the time to follow up and re-write it as a news story. But in most cases, the newsletters Read more about Newsletters are not Press Releases[…]