Getting your message out effectively
The biggest cause of election failure is not connecting with voters By Ray Hanania How do you connect with voters? By recognizing that not all voters are the same. They are a diversified audience. Some are concerned about abortion. Others are concerned about taxes. Many are concerned about crime. Younger parents with kids are concerned Read more about The biggest cause of election failure is not connecting with voters[…]
Throwing mud is a sign you are behind in the polls It is a proven fact that candidates and campaigns that mail out more negative mailers attacking their rivals usually do so because they are behind in the polls and their rivals are winning. But when candidates who are leading in the polls “throw mud,” the Read more about Throwing mud is a sign you are behind in the polls[…]
Anticipate negative issues and plan Too often, candidates for public office either minimize the significance of mistakes they have made in the past, or, they hope those mistakes won’t become public. But in public life, there is no such thing as a secret. What there is, though, is spin. That means something that happened in Read more about Anticipate negative issues and plan[…]
SEO Best Practices from PR Newswire PR Newswire is one of the best and most effective distribution systems for press releases and news announcements. They have bene at it for many years and are the best. Here are the “SEO Best Practices” advice that they offer when creating a newsletter. We always recommend following their Read more about SEO Best Practices from PR Newswire[…]
Publicity, PR, News and promoting yourself Some people just don’t understand communications. They think they can throw a piece of information at the news media, bloggers or even their followers and then expect massive benefits through republishing and distribution. They want to make the public aware of what they are doing, a product they created, Read more about Publicity, PR, News and promoting yourself[…]
Biggest mistake companies make when writing press releases By Ray Hanania A press release isn’t a sell sheet. It isn’t an advertising pitch. And, it’s not an internal memo patting yourself on the back. A press release has a very specific purpose, to come as close to reflecting how a professional journalist working for a Read more about Biggest mistake companies make when writing press releases[…]
Newsletters are not Press Releases By Ray Hanania I get a lot of newsletters with a lot of great information. It’s usually not Earth-shattering news, but it is interesting. When it is Earth shattering, I of course find the time to follow up and re-write it as a news story. But in most cases, the newsletters Read more about Newsletters are not Press Releases[…]
Targeting the “perception soft spot” By Ray Hanania When you are in the heat of the election campaign, criticism becomes an important tool to distinguish yourself and your assets from your opponent. Some people call it negative campaigning, but voters expect you to define, in a responsible and reasoned manner, why you are a better Read more about Targeting the “perception soft spot”[…]
Controversy is a good thing By Ray Hanania A lot of candidate’s fear controversy. They shouldn’t. What’s important about controversy? Most controversy is acceptable controversy. People say there is no such thing as “bad publicity.” Well, short o being convicted for pedophilia, robbing a convenience store, or beating your wife in public in front of multiple Read more about Controversy is a good thing[…]
Turning criticism into an asset by pivoting Some people run from criticism and controversy. Others recognize that criticism and controversy put you in the spotlight, and give you an opportunity to transform it from criticism and controversy into an opportunity for you to showcase another important message. You are in the spotlight. Be clever and Read more about Turning criticism into an asset by pivoting[…]