PoweR PR
Ethnic Activist’s Guide
to Strategic Communications
& challenging the biased Mainstream Media
Strategies to overcome bias in the mainstream
news media and correct inaccurate perceptions in
Western and American societies; for those excluded
by the Biased Mainstream News Media, the “Minority Minorities.
By Ray Hanania
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Is the News Media Biased?
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Here are some articles that explore this topic:
- How important is race & diversity in journalism? Click here to read about the battle between Politico’s media critic Dylan Byers and the Washington Post’s Wesley Lowery, spun negatively by anti-diversity and rightwing critic Tom Blumer of NewsBusters.
- Do newspapers manipulate the news content? Click here to read about Haaretz Newspaper in Israel, an English language newspaper, and the censorship of someone who was interviewed for a story who is disliked because of his strong political opinions.
- Princeton’s guide to media bias. What is it? Click here to review a collection of articles that explore Media Bias, definign what it is and how it occurs in professional journalism.
- Jim Romenesko’s blog monitoring the news media. Click here to review media journalist Jim Romenesko’s blog observations on the media industry.
HERE IS THE BOOK TABLE OF CONTENTS:
Who is this book for?……………………………………………… 10
PoweR PR………………………………………………………………. 17
Telling your story…………………………………………………….. 18
On the frontlines of communications………………………….. 24
Moral Obligation of Effective Messaging……………………… 40
Telling “Our” Story…………………………………………………… 46
American Arabs must network and engage local society…………… 50
Strategic Messaging over Facts…………………………………………….. 61
Change comes from within, not from outside…………………………. 65
10 Fundamentals of communications………………………………….. 69
1 – It’s not about you…………………………………………………….. 74
2 – It’s not what you say, but how you say it…………………….. 74
Communication is more than speaking English…………………… 74
3 – Win the audience first……………………………………………….. 77
4 – Perception is reality…………………………………………………… 78
5 – The media is more than news……………………………………… 79
6 – Humor is a very effective form of communications…………… 80
Power of Humor………………………………………………………………. 81
Humor in the face of a worsening Middle East tragedy……………. 81
Humor in the Palestinian-Israeli conflict……………………………….. 83
When things get so bad, humor may be the only way out……… 84
A sampling of my humor…………………………………………………….. 86
The Punch line………………………………………………………………….. 88
Humor can play a medicinal role in extreme conflicts……………….. 89
7 – Confrontation doesn’t work……………………………………………. 91
8 – Controversy is an opportunity………………………………………… 94
9 – Be concise; say less……………………………………………………… 96
10 – Effective Communications comes from relationships…………. 96
Understanding American society…………………………………………… 97
Writing a press release (overview)……………………………………… 99
A Fifth Column in the 4th Estate………………………………………….. 107
An example of lost power in Arab Chicago……………………………. 112
Is the Media Biased?………………………………………………………… 116
Reporters versus columnists………………………………………………. 122
Minefields in American journalism……………………………………….. 126
The Corruption of Journalism……………………………………………… 129
Who died and made you the boss?…………………………………….. 141
Corruption of the Journalism Industry………………………………….. 142
Working as a Journalist…………………………………………………….. 146
True Journalism is a partnership…………………………………………. 151
There are a few “good” journalists…………………………………….. 156
Internet has made everyone a Journalist…………………………….. 160
Identify the audience……………………………………………………….. 166
The Choir versus everyone else…………………………………………… 170
Structure of Journalism……………………………………………………….. 173
The traditional news “Feeder System”…………………………………… 176
The Dot Communications News Feeder………………………………….. 182
Social Media Feeders………………………………………………………….. 185
Owning the information………………………………………………………. 187
Developing the Message…………………………………………………… 189
Non-Controversial messaging………………………………………………. 190
Controversial Messaging…………………………………………………….. 191
Who Delivers the Message?………………………………………………… 191
Identify the Problem…………………………………………………………… 197
Control Anger, avoid Hate…………………………………………………… 199
Pivoting, bridging, spinning and flagging……………………………….. 201
PR Tips for effective messaging…………………………………………. 203
Fundamentals of an effective PR Campaign…………………………… 204
Pick the right spokesman……………………………………………………. 204
The press conference………………………………………………………… 206
Write it properly………………………………………………………………… 206
How to write a press release………………………………………………. 207
Creating a Slogan…………………………………………………………….. 209
Common Mistakes spokespeople make………………………………… 209
Academic know-it-alls………………………………………………………… 210
Screaming Dervish fanatics………………………………………………… 211
Babe Ruth wannabe’s……………………………………………………….. 212
Solutions?……………………………………………………………………….. 214
Fundamentals of Business Media Relations……………………………. 214
Key points………………………………………………………………………… 214
Public Relations: What is it?………………………………………………… 215
Employees………………………………………………………………………… 216
Journalists do not respect flaks……………………………………………. 218
Getting the truth wrong……………………………………………………… 218
News is not about truth……………………………………………………… 220
Identify your points……………………………………………………………. 221
Become the news media…………………………………………………….. 222
Get out there……………………………………………………………………. 223
Break through the molasses………………………………………………. 223
TV Basics…………………………………………………………………………. 224
Message:………………………………………………………………………… 226
The Interview:………………………………………………………………….. 226
Preparation………………………………………………………………………. 228
Conclusions………………………………………………………………………. 228
What every organization MUST do………………………………………. 229
Writing a Press Release (detailed)……………………………………… 234
The Purpose of a Press Release……………………………………………. 235
Announcing a Press Conference or Event………………………………… 236
Time and Day……………………………………………………………………… 236
The Event or Press Conference……………………………………………. 238
Material handouts at press conference or event…………………….. 240
Basic format of a Press Release……………………………………………. 241
A Sample Press Release……………………………………………………… 245
Every Organization must issue a press release……………………… 249
When to issue a press release……………………………………………. 252
Press Conference………………………………………………………………. 253
Reactive press release……………………………………………………….. 257
Proactive release………………………………………………………………. 258
An Informational release…………………………………………………….. 259
A Press Release isn’t a newsletter………………………………………… 259
When a media writes about you…………………………………………… 261
Photos and graphics are important………………………………………… 266
Delivering the news……………………………………………………………… 268
Crisis Communications………………………………………………………… 272
Thinking out of the box………………………………………………………… 278
Print, Writing Options…………………………………………………………… 279
Writing your own columns……………………………………………………… 279
Publishing your own newspaper…………………………………………….. 283
Publishing your own books……………………………………………………. 287
Graphic Options………………………………………………………………….. 288
Publishing your own comic strip…………………………………………….. 288
Broadcast Options………………………………………………………………. 290
Produce your own video commercials…………………………………….. 290
Power of Television……………………………………………………………… 292
Online Videos……………………………………………………………………… 294
Brokered Radio Shows…………………………………………………………. 294
Social Media……………………………………………………………………….. 295
A Word about SEO………………………………………………………………. 296
PR and Politics, running for office……………………………………….. 298
The Reality of American Politics……………………………………………… 298
How to run a solid election campaign…………………………………….. 307
Once you are in government office………………………………………… 309
Principle has no friends………………………………………………………… 314
A Draft Media Plan………………………………………………………………. 318
Overview of Services…………………………………………………………… 321
Specific Deliverables……………………………………………………………. 322
Conclusion………………………………………………………………………… 325
Epilogue……………………………………………………………………………. 330
About The Author……………………………………………………………….. 331
