Newsletters are not Press Releases

Posted on April 27, 2017December 12, 2019 by rayhananiaUSG

Newsletters are not Press Releases By Ray Hanania I get a lot of newsletters with a lot of great information. It’s usually not Earth-shattering news, but it is interesting. When it is Earth shattering, I of course find the time to follow up and re-write it as a news story. But in most cases, the newsletters Read more about Newsletters are not Press Releases[…]

Targeting the “perception soft spot”

Posted on March 23, 2017March 27, 2017 by rayhananiaUSG

Targeting the “perception soft spot” By Ray Hanania When you are in the heat of the election campaign, criticism becomes an important tool to distinguish yourself and your assets from your opponent. Some people call it negative campaigning, but voters expect you to define, in a responsible and reasoned manner, why you are a better Read more about Targeting the “perception soft spot”[…]