Blog

Zerif supports a custom frontpage

PR Newswire website

SEO Best Practices from PR Newswire

SEO Best Practices from PR Newswire PR Newswire is one of the best and most effective distribution systems for press releases and news announcements. They have bene at it for many years and are the best. Here are the “SEO Best Practices” advice that they offer when creating a newsletter. We always recommend following their Read more about SEO Best Practices from PR Newswire[…]

Publicity, PR, News and promoting yourself

Publicity, PR, News and promoting yourself Some people just don’t understand communications. They think they can throw a piece of information at the news media, bloggers or even their followers and then expect massive benefits through republishing and distribution. They want to make the public aware of what they are doing, a product they created, Read more about Publicity, PR, News and promoting yourself[…]

newspaper

Biggest mistake companies make in writing press releases

Biggest mistake companies make in writing press releases By Ray Hanania A press release isn’t a sell sheet. It isn’t an advertising pitch. And, it’s not an internal memo patting yourself on the back. A press release has a very specific purpose, to come as close to reflecting how a professional journalist working for a Read more about Biggest mistake companies make in writing press releases[…]

Newsletters are not Press Releases

Newsletters are not Press Releases By Ray Hanania I get a lot of newsletters with a lot of great information. It’s usually not Earth-shattering news, but it is interesting. When it is Earth shattering, I of course find the time to follow up and re-write it as a news story. But in most cases, the newsletters Read more about Newsletters are not Press Releases[…]

Targeting the “perception soft spot”

Targeting the “perception soft spot” By Ray Hanania When you are in the heat of the election campaign, criticism becomes an important tool to distinguish yourself and your assets from your opponent. Some people call it negative campaigning, but voters expect you to define, in a responsible and reasoned manner, why you are a better Read more about Targeting the “perception soft spot”[…]

Controversy is a good thing

Controversy is a good thing By Ray Hanania A lot of candidate’s fear controversy. They shouldn’t. What’s important about controversy? Most controversy is acceptable controversy. People say there is no such thing as “bad publicity.” Well, short o being convicted for pedophilia, robbing a convenience store, or beating your wife in public in front of multiple Read more about Controversy is a good thing[…]

Turning criticism into an asset by pivoting

Turning criticism into an asset by pivoting By Ray Hanania When you are in a campaign, you can address issues in several ways. One is to address issues defined by your opponent. But the more effective way is to address issues defined by you. You embrace the criticism, respond to the criticism, and then pivot Read more about Turning criticism into an asset by pivoting[…]

How to write a great press release

How to write a great press release Writing a press release can determine the success or failure of your PR or media campaign. A press release has some basics that are simple to master and often become the basis for the very story you hope will be published. By Ray Hanania Writing a press release Read more about How to write a great press release[…]

Social media strategies that work

Social media strategies that work. How to increase public exposure, screw the biased mainstream American news media and reach Americans unfiltered on your own. By Ray Hanania The mainstream news media has done a great job of controlling the message and if they like you, you get coverage. If they dislike you, you get criticism Read more about Social media strategies that work[…]

In Communications, it’s “Audience, Audience, Audience”

In Communications, it’s “Audience, Audience, Audience.” Knowing who you want to address and catering the message to them is critical to how successfully you can deliver your message. By Ray Hanania In retail business, it’s “location, location, location.” But in effective communications, it is “audience, audience, audience.” You NEED to know who your audience really Read more about In Communications, it’s “Audience, Audience, Audience”[…]