newspaper

Biggest mistake companies make in writing press releases

Biggest mistake companies make in writing press releases By Ray Hanania A press release isn’t a sell sheet. It isn’t an advertising pitch. And, it’s not an internal memo patting yourself on the back. A press release has a very specific purpose, to come as close to reflecting how a professional journalist working for a Read more about Biggest mistake companies make in writing press releases[…]

Newsletters are not Press Releases

Newsletters are not Press Releases By Ray Hanania I get a lot of newsletters with a lot of great information. It’s usually not Earth-shattering news, but it is interesting. When it is Earth shattering, I of course find the time to follow up and re-write it as a news story. But in most cases, the newsletters Read more about Newsletters are not Press Releases[…]

Top 10 Fundamentals of Effective PR

Top 10 Fundamentals of Effective Communications. The 10 communications strategies you need to understand and apply in order to be effective in communicating By Ray Hanania 1 – It’s not about you. Effective communications is about the audience. You need to speak to the audience in a way they will listen. You need to speak to the audience in Read more about Top 10 Fundamentals of Effective PR[…]