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Biggest mistake companies make in writing press releases

Biggest mistake companies make in writing press releases By Ray Hanania A press release isn’t a sell sheet. It isn’t an advertising pitch. And, it’s not an internal memo patting yourself on the back. A press release has a very specific purpose, to come as close to reflecting how a professional journalist working for a Read more about Biggest mistake companies make in writing press releases[…]

Newsletters are not Press Releases

Newsletters are not Press Releases By Ray Hanania I get a lot of newsletters with a lot of great information. It’s usually not Earth-shattering news, but it is interesting. When it isĀ Earth shattering, I of course find the time to follow up and re-write it as a news story. But in most cases, the newsletters Read more about Newsletters are not Press Releases[…]