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Biggest mistake companies make in writing press releases

Biggest mistake companies make in writing press releases By Ray Hanania A press release isn’t a sell sheet. It isn’t an advertising pitch. And, it’s not an internal memo patting yourself on the back. A press release has a very specific purpose, to come as close to reflecting how a professional journalist working for a Read more about Biggest mistake companies make in writing press releases[…]

How to write a great press release

How to write a great press release Writing a press release can determine the success or failure of your PR or media campaign. A press release has some basics that are simple to master and often become the basis for the very story you hope will be published. By Ray Hanania Writing a press release Read more about How to write a great press release[…]