How to write a great press release

How to write a great press release Writing a press release can determine the success or failure of your PR or media campaign. A press release has some basics that are simple to master and often become the basis for the very story you hope will be published. By Ray Hanania Writing a press release Read more about How to write a great press release[…]

Social media strategies that work

Social media strategies that work How to increase public exposure, screw the biased mainstream American news media and reach Americans unfiltered on your own. By Ray Hanania The mainstream news media has done a great job of controlling the message and if they like you, you get coverage. If they dislike you, you get criticism Read more about Social media strategies that work[…]

In Communications, it’s “Audience, Audience, Audience”

In Communications, it’s “Audience, Audience, Audience.” Knowing who you want to address and catering the message to them is critical to how successfully you can deliver your message. By Ray Hanania In retail business, it’s “location, location, location.” But in effective communications, it is “audience, audience, audience.” You NEED to know who your audience really Read more about In Communications, it’s “Audience, Audience, Audience”[…]

Top 10 Fundamentals of Effective PR

Top 10 Fundamentals of Effective Communications. The 10 communications strategies you need to understand and apply in order to be effective in communicating By Ray Hanania 1 – It’s not about you. Effective communications is about the audience. You need to speak to the audience in a way they will listen. You need to speak to the audience in Read more about Top 10 Fundamentals of Effective PR[…]